Turn the idea into a route

What exactly will happen on the trip?

A clear activity opens more doors: attending, speaking, teaching, selling and performing may each have a different fast path.

Route trick: Split a mixed tour into separate lines. “Book launch” can become a reader event, keynote, sales channel and workshop — four chances to find the cleanest route for each part.

Three facts that change the answer

Payment, local benefit and control

  1. Payment: Record speaker fees, honoraria, reimbursements, royalties, ticket shares, book sales and benefits in kind — including payments made outside the destination country.
  2. Local benefit: State whether a local organisation, audience, customer, school, venue or market receives the work.
  3. Control: Name the host, organiser, contracting entity, venue, schedule and person responsible for permits.