Choose one journey or decision
Ask which recurring task or service problem people want changed. A narrow question makes it easier to see whether research will lead to something useful.

A market is made of people, routines, institutions and unmet needs, not just a large number in a pitch deck.
Follow the connections. Choose your direction.
This category investigates care, learning, wellbeing, migration, disruption, food, housing, population change and governance. Its purpose is to discover a useful service question with the people affected, then test whether a proposed enterprise can answer it.
Women with lived experience, local relationships and practical service knowledge can lead rigorous research. Country communities and migrant women who have made Australia home should help define the questions, rather than being added to a standard urban survey. Good analysis can also reveal that an existing service needs support, or that no new business is the right response.
Ask which recurring task or service problem people want changed. A narrow question makes it easier to see whether research will lead to something useful.
Check public information and speak with people doing the work or using the service. Keep differences and uncertainty visible instead of forcing them into a single average.
Return findings to participants and identify one practical experiment. Verify real availability, demand or access before describing an opportunity as an established market.
Find care-service opportunities by listening to the people receiving and delivering the work.
Practical pilot
Identify training opportunities from real learner barriers and actual tasks employers need done.
Practical pilot
Study what people say would improve their wellbeing without reducing happiness to a sales score.
Practical pilot
Connect everyday living conditions with practical opportunities for healthier, easier lives.
Practical pilot
Understand how newcomers find belonging, useful information and fair opportunities in Australia.
Practical pilot
Help communities compare disruption needs through practical continuity exercises and current official information.
Practical pilot
Find food-production opportunities by tracing one product from grower or producer to a willing customer.
Practical pilot
Study housing and visitor-economy choices together without treating residents as an afterthought.
Practical pilot
Explore population change through community needs, personal choice and transparent scenarios.
Practical pilot
Make shared decisions easier to follow, challenge and improve.
Practical pilot
Begin with women's own experiences across bodies, ages, cultures and places. Invite disagreement and choose a practical change together.
Create a women-led design brief →


A public workbench connects ideas for housing, ageing, shared spaces, making, culture and community wealth.
Explore how retiring business owners, workers and communities could build shared ownership, reliable livelihoods and more time for life.
A browser simulation explores connections between island ecology, services, movement and everyday life.
A public practice for listening, choosing useful actions, examining results and improving what comes next.
Developed from the ten original market-analysis suggestions on slide 18 and planning page 8. These are proposed research directions, not completed demand studies, current service guarantees, demographic predictions or investment recommendations.