Questions for the next round
| Question | Evidence to obtain |
|---|---|
| Which customers will book and return? | Responses to actual offers, local booking availability, acquisition costs and repeat use. |
| Which format fits? | Measured rooms and support space, access, recording opt-out design and peak staffing. |
| What does delivery cost? | Comparable scopes, dated prices, delivered new/used options, paid hours and payment terms. |
| Does the learning method work? | Independent play, recording quality, review time, participant accounts and transfer into a different task. |
| Does another location add value? | Its own demand and costs, usable JIT records, distinctive content and redeemed cross-venue bookings. |
An operating test would answer a defined subset of these questions. Its scope and duration follow the question and cost. No opening date or rollout schedule is established. The research register records the resulting choices.